政策赋能行业升级 浙江美大推动厨电产业向“高质量、智能化、绿色化”转型

Core Viewpoint - The Chinese home appliance industry is undergoing a significant transformation from scale expansion to quality and efficiency, with Zhejiang Meida Industrial Co., Ltd. as a leading representative in this transition, aligning its strategies with national policies aimed at enhancing consumer goods supply and demand adaptability [1][5]. Group 1: Industry Transformation - The industry is focusing on high-quality, intelligent, and green upgrades in response to national policies promoting structural reforms and consumer demand adaptability [1][4]. - There is a structural contradiction in the market characterized by an oversupply of low-end products and a shortage of high-quality offerings, prompting companies like Zhejiang Meida to optimize product structures [2][5]. Group 2: Product Innovation and Quality - Zhejiang Meida has established a complete industrial chain and strict quality control system, enabling the production of high-quality products that meet or exceed national standards [2]. - The company is committed to technological innovation to enhance product performance and reliability, despite facing short-term pricing pressures due to market demand changes [2][5]. Group 3: Smart Home Integration - The company has proactively invested in smart technology, launching AI-enabled integrated stoves that enhance kitchen safety and convenience, aligning with national encouragement for "artificial intelligence + consumption" [3]. - Zhejiang Meida is transitioning from a kitchen appliance manufacturer to a provider of smart kitchen and home solutions, reflecting a broader strategy to create diverse product matrices [3]. Group 4: Green Development Initiatives - The company is actively participating in national policies promoting equipment upgrades and trade-in programs, aiming to revitalize the market for outdated kitchen appliances [4]. - Zhejiang Meida anticipates significant growth in the market for over 120 million outdated kitchen renovations, viewing this as a long-term growth driver while fulfilling its social responsibility for green consumption [4]. Group 5: Strategic Positioning - In the context of national policies supporting consumer goods industry upgrades, Zhejiang Meida has built a differentiated advantage through high-quality products, intelligent scenarios, green consumption, and diversified channels [5]. - The company's development path exemplifies the shift in the home appliance industry from "incremental growth" to "structural optimization," ultimately achieving high-quality development [5].