铁路试点“雪具便利行” 交通服务如何为冰雪消费引流

Core Viewpoint - The introduction of the "Ski Equipment Convenience Service" by China Railway Beijing Group aims to enhance the travel experience for winter sports enthusiasts, filling a gap left by the previous "Ski Equipment Fast Transport" service and promoting the ice and snow economy [1][10]. Group 1: Service Details - The "Ski Equipment Convenience Service" allows passengers to carry ski equipment with a total dimension not exceeding 200 cm on designated trains from Beijing North to Chongli on the Beijing-Zhangjiakou high-speed railway [4][9]. - The service is priced at 68 yuan per set, which is considered reasonable and accessible to attract more travelers [7][10]. - Passengers can obtain a digital electronic invoice through the railway 12306 app within 180 days after the trip [4]. Group 2: Market Impact - The service is expected to stimulate the ice and snow economy by encouraging more travelers to participate in winter sports, aligning with the principle of "new demand leading to new supply" [10][11]. - The opening of the Beijing-Zhangjiakou high-speed railway has significantly reduced travel time, increasing visitor numbers to ski resorts, with over 200 million visitors expected in the 2023 snow season, 45% of whom are high-speed rail passengers [10][11]. - The introduction of the "Ski Equipment Convenience Service" is seen as a competitive strategy against other transport modes like road and air, enhancing the railway's short-distance transport advantages [9][10]. Group 3: Future Prospects - The service can be replicated across other ice and snow tourism routes, creating a standardized product system that supports diversified railway operations [1][11]. - The recent launch of the "Northeast Ice and Snow Warm World" travel ticket further enhances the potential for sustained growth in the ice and snow economy by facilitating easier access for consumers from geographically distant areas [11].