Tesla(US:TSLA) Benzinga·2025-12-07 13:30Core Viewpoint - Tesla's Cybertruck, despite being promoted by CEO Elon Musk as an "incredible" vehicle and the best ever from Tesla, is experiencing significant sales challenges, with data indicating a substantial decline in units sold compared to previous years [2][3]. Sales Performance - In Q3 2025, Tesla sold only 5,385 Cybertruck units in the U.S., marking a 62.6% year-over-year decline [3]. - The company has reportedly accumulated tens of thousands of unsold Cybertruck units, and it discontinued the affordable RWD Long-Range version just five months after its launch [4]. - To date, Tesla has sold approximately 57,000 Cybertruck units, with 16,097 units sold in the first three quarters of 2025 [8]. Marketing and Strategy - Tesla attempted to reposition the Cybertruck as a rugged lifestyle vehicle to boost sales, but this strategy has not resulted in increased customer adoption [5]. - The company has also begun accepting trade-ins for the Cybertruck, offering around $65,400 for an All-wheel-drive 2024 version, which represents a 34% decline in value from its initial launch price of $100,000 [9]. Design and Legal Issues - The Cybertruck's polarizing design is seen as a barrier to sales, with some investors suggesting that Tesla should discontinue the model due to poor performance [6]. - The design has led to legal challenges, including a wrongful death lawsuit related to an accident involving the vehicle's electronic door system [7]. Market Context - The overall demand for electric vehicles (EVs) has declined, influenced by recent policy changes under the current administration, including the ending of the $7,500 Federal EV Credit [10]. - Other automakers, such as Ford and General Motors, are also facing challenges in the EV market, with Ford pausing production of its F-150 Lightning EV and GM scaling back on production and laying off workers [11][12].