铁路试点雪具便利行 交通服务为冰雪消费引流

Core Viewpoint - The introduction of the "Ski Equipment Convenience Service" by China Railway Beijing Group aims to enhance the travel experience for winter sports enthusiasts, promoting the ice and snow economy and encouraging more travelers to engage in ice and snow activities [1][5]. Group 1: Service Details - The "Ski Equipment Convenience Service" allows passengers to carry ski equipment with a total dimension not exceeding 200 cm on designated trains from Beijing North to Chongli, with a service fee of 68 yuan per set [2][3]. - The service is available on eight specific trains of the Beijing-Zhangjiakou high-speed railway, and the service is designed to complement the existing "Ski Equipment Fast Transport" service [2][3]. - Passengers can obtain a digital electronic invoice through the railway 12306 app within 180 days after the journey [2]. Group 2: Market Impact - The service is expected to stimulate the ice and snow economy by attracting more travelers, aligning with the principle of "new demand leading to new supply" [1][5]. - The opening of the Beijing-Zhangjiakou high-speed railway has significantly reduced travel time, leading to increased visitor numbers at ski resorts, with Chongli receiving over 2 million visitors in the 2023 snow season, 45% of whom arrived by high-speed train [5][6]. - The introduction of the "Ski Equipment Convenience Service" is seen as a competitive strategy against other transport modes like road and air, enhancing the railway's short-distance transport advantages [4]. Group 3: Future Prospects - The service can be replicated across other ice and snow tourism routes, creating a standardized product system that supports diversified railway operations [1][6]. - The recent launch of the "Northeast Ice and Snow Warm World" travel ticket further enhances the potential for sustained economic growth in the ice and snow sector by facilitating easier access to ski destinations [6].