WLY(SZ:000858) Zheng Quan Shi Bao·2025-12-07 18:26Core Viewpoint - Wuliangye is a core force in the Yibin industrial landscape, recognized as a leader in the Chinese liquor industry, contributing significantly to local economic development while maintaining quality and innovation [1] Group 1: Financial Performance - In 2024, Wuliangye Group achieved a sales revenue of 195.297 billion yuan, a year-on-year increase of 10.3%, and a total profit of 47.243 billion yuan, up 10.86% [2] - For the first three quarters of 2025, Wuliangye (listed company) reported an operating income of 60.945 billion yuan and a net profit attributable to shareholders of 21.511 billion yuan [2] - The company plans to distribute over 10 billion yuan in cash dividends, reflecting strong financial health [2] Group 2: Growth Drivers - Wuliangye is actively cultivating new growth drivers through product innovation, channel reform, and digital empowerment [3] - The launch of the 29° Wuliangye "First Encounter" product targets younger consumers, achieving over 100 million yuan in sales within 60 days of its release [3] - The company has partnered with FIFA for a global product launch, enhancing its brand's international appeal [3] Group 3: Channel Innovation and Digitalization - In 2025, Wuliangye is focusing on channel innovation and digital construction, achieving an 8% year-on-year increase in online sales [4] - The company has implemented direct distribution in 20 core cities and has over 20 million members in its digital ecosystem [4] - These initiatives demonstrate Wuliangye's agility in responding to market changes and maintaining competitiveness [4] Group 4: Industry Ecosystem - Wuliangye plays a leading role in building a white liquor industry ecosystem in Yibin, contributing to the region's recognition as a premier production area [6] - The company has established a high-standard grain base of 1.7 million acres, benefiting 170,000 farming households [6] - Wuliangye's industrial cluster includes over 50 large-scale liquor enterprises and 280 small and medium-sized enterprises, forming a billion-yuan industry group [6] Group 5: Global Development - Wuliangye has received international recognition for its sustainable performance, winning the EFQM Global Award [8] - The company is expanding its international presence through cultural exchanges and innovative marketing strategies [8][9] - Wuliangye's "He Mei Global Tour" has reached 19 countries, promoting Chinese liquor culture globally [9][10]