大雪 “脆皮”年轻人，带火养生经济？

Core Insights - The rise of health consciousness among young people is driving a significant trend in the wellness economy, with "health preservation" becoming a top consumer priority in China by 2025 [1][2] - The "medicinal food homology" market is experiencing rapid growth, reflecting a shift towards products that combine health benefits with immediate enjoyment [5][11] Group 1: Young Consumers and Health Trends - During the recent "Double Eleven" shopping festival, total sales of nutritional health products reached 23.8 billion yuan, with over 2,500 brands on JD Health seeing sales double year-on-year [2] - Approximately 42% of millennials in China prioritize health management, with 47% of young consumers regularly purchasing health products, spending between 1,000 to 5,000 yuan annually [2][5] Group 2: Growth of Traditional Chinese Wellness - The "medicinal food homology" concept is gaining popularity, with the market exceeding 20 billion yuan and growing by 22.3% year-on-year [5] - The integration of traditional Chinese medicine with modern beverage trends, such as health teas, is attracting a younger audience [5][11] Group 3: Expansion of the Wellness Economy - The wellness economy is diversifying, with increased interest in various health practices shared on social media, leading to a 100% year-on-year growth in health-related posts on platforms like Xiaohongshu [8][11] - The intersection of traditional wellness wisdom and modern lifestyles is driving growth in health drinks, nutritional supplements, and traditional Chinese therapy services [11]