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Core Insights - The Ministry of Commerce reported that in 2024, the revenue of Chinese time-honored brands is expected to exceed 2 trillion yuan, with profits surpassing 350 billion yuan and overseas revenue exceeding 50 billion yuan, indicating a vibrant future for these brands [1] - Chinese time-honored brands are seen as "living fossils" of national craftsmanship and cultural memory, with their preservation and innovation being crucial for both brand sustainability and the promotion of traditional culture [1] Group 1: Development Trends - Recent years have shown a positive development trend for Chinese time-honored brands, characterized by intelligent, green, and integrated transformations [2] - In 2024, online sales for these brands are projected to grow significantly by 55.1%, with 13.7% of them engaging in international operations, reflecting the rapid expansion of domestic trends [2] - Despite these advancements, there are still challenges regarding international recognition, technological breakthroughs, and management flexibility that need to be addressed [2] Group 2: Strategic Recommendations - The unique strength of Chinese time-honored brands lies in their deep cultural roots and precise policy guidance, which are difficult to replicate [3] - It is recommended to leverage international experiences, enhance technological empowerment, and foster cultural integration to revitalize these brands [3] - Encouraging collaboration with research institutions for core technology development and integrating cutting-edge technology with traditional craftsmanship is essential [3] Group 3: Policy Support - There is a need for improved recognition and protection mechanisms for Chinese time-honored brands, including support for new store openings and innovative marketing strategies [4] - The balance between commercial and cultural value is crucial, guiding these brands to maintain their cultural essence while adapting to new consumer trends [4] - The path of inheritance for these brands reflects cultural confidence, while their innovation journey showcases the transformation of traditional industries [4]