SANQI HUYU(SZ:002555) Chang Jiang Shang Bao·2025-12-07 23:53Core Viewpoint - The China Securities Regulatory Commission (CSRC) has imposed a total fine of 32.55 million yuan on 37 Interactive Entertainment (三七互娱) and its key executives for violations related to information disclosure, including undisclosed related party transactions and false records in shareholder holdings from 2014 to 2021 [2][4][6]. Group 1: Regulatory Actions - The CSRC's administrative penalty includes a fine of 9 million yuan for the company and a total of 32.55 million yuan for the executives involved, including 14 million yuan for the chairman Li Weiwei [2][6]. - The investigation lasted over two years, with the CSRC issuing a notice of investigation to the company and its executives on June 27, 2023 [3]. Group 2: Financial Performance - 37 Interactive Entertainment's revenue from 2020 to 2024 is projected to be 144 billion yuan, 162.16 billion yuan, 164.06 billion yuan, 165.47 billion yuan, and 174.41 billion yuan, with a slow growth rate [8]. - The net profit attributable to shareholders for the same period is expected to be 27.61 billion yuan, 28.76 billion yuan, 29.54 billion yuan, 26.59 billion yuan, and 26.73 billion yuan, showing a decline in growth rates [8]. Group 3: Business Model and Expenses - The company relies heavily on purchasing internet traffic, with sales expenses projected to be 87.33 billion yuan, 90.91 billion yuan, and 97.12 billion yuan from 2022 to 2024, with internet traffic costs constituting a significant portion of these expenses [9]. - Research and development expenditures have decreased from 12.50 billion yuan in 2021 to 9.05 billion yuan, 7.14 billion yuan, and 6.46 billion yuan from 2022 to 2024 [9]. Group 4: Cash Flow and Dividends - As of September 2025, the company has a total of 11.709 billion yuan in cash and investments, despite having 2.911 billion yuan in short-term loans, which is an increase from 900 million yuan at the end of 2022 [9]. - The company has distributed a total of 5.778 billion yuan in cash dividends from 2022 to 2024, with 1.386 billion yuan in dividends in the first three quarters of 2025 [9].