车评顶流陈震偷税被查，247万元罚单背后：隐匿千万收入的“两本账”

Core Viewpoint - The tax evasion case involving Chen Zhen, a prominent automotive reviewer with over 24 million followers, highlights significant discrepancies between his public statements on tax obligations and his actual practices, leading to substantial financial penalties and potential impacts on his business operations [1][4][7]. Group 1: Tax Evasion Details - From 2021 to 2023, Chen Zhen evaded a total of 1.1867 million yuan in personal income tax through methods such as concealing income and false declarations [1]. - The total amount of tax, late fees, and fines imposed on Chen Zhen amounts to 2.4748 million yuan, which has been fully recovered by the tax authorities [2]. Group 2: Impact on Business and Reputation - Following the exposure of the tax evasion case, Chen Zhen's social media accounts have been silenced, and several automotive brands have removed promotional content associated with him [2][5]. - Chen Zhen's business activities are heavily reliant on his personal brand, which is now at risk due to the controversy surrounding his tax evasion [6][8]. Group 3: Financial Insights - Chen Zhen reportedly earned over 20 million yuan annually from online advertising, yet declared only around 100,000 yuan in comprehensive income each year during the same period [7]. - His personal brand's advertising rates are significant, with prices ranging from 35,000 yuan for short video ads to 90,000 yuan per hour for live broadcasts [6]. Group 4: Regulatory Environment - The case reflects a broader regulatory crackdown on the automotive content industry, particularly targeting creators who rely on controversial topics for traffic [9][11]. - The regulatory focus includes addressing misinformation and emotional manipulation in automotive content, which poses risks to consumer trust and market integrity [10].