Core Viewpoint - Poly Property (06049) is expected to maintain revenue growth in the first half of 2025, with stable growth in its core property management business, while the decline in value-added services is related to the overall downturn in the real estate industry and adjustments in the business structure [1] Revenue Performance - In the first half of 2025, the company achieved revenue of 8.39 billion, a year-on-year increase of 6.6% [2] - Revenue from property management services increased by 13.1% compared to the same period in 2024 [2] - The average property price rose to 2.47 yuan per square meter, an increase of 0.14 yuan per square meter from 2024 [2] - Non-owner value-added service revenue decreased by 16.1%, while community value-added service revenue fell by approximately 3.7% [2] - Operating costs were 6.77 billion, a year-on-year increase of 8.0%, with a gross margin of 19.4%, down 1.1 percentage points [2] - Net profit attributable to equity shareholders was 0.89 billion, a year-on-year increase of 5.3% [2] Expansion and Third-Party Projects - The company’s residential project pricing standards improved, leading to an increase in property management service gross margin to 16.6%, down 0.2 percentage points year-on-year [3] - As of the end of the first half of 2025, the area managed from the controlling shareholder Poly Development (600048) was 360 million square meters, a year-on-year increase of 3.1% [3] - The company has been actively expanding third-party projects, with a total managed area of 640 million square meters, accounting for 63.8%, a year-on-year increase of 5.9% [3] - The annual contract value of newly expanded third-party projects was approximately 1.41 billion, a year-on-year increase of 17.2%, with 84.6% of this value located in core 50 cities, up 5.1 percentage points year-on-year [3] Operational Efficiency - As of the end of the first half of 2025, cash and cash equivalents were 9.65 billion, a decrease of 2.5% from the end of 2024 [4] - The expense ratio was 5.4%, down 0.9 percentage points year-on-year [4] - The company aims to enhance growth momentum, solidify quality foundations, improve organizational efficiency, and strengthen technological empowerment to achieve simultaneous growth in scale and efficiency [4]