“2025还没正式结束，2026已经露出獠牙”

Core Viewpoint - The Chinese automotive market is entering a phase of intensified competition, with industry leaders acknowledging that the battle for market share will become increasingly brutal in the coming year [3][6][10]. Industry Insights - Executives from major automotive companies express a shared sentiment that the competition in the Chinese car market is escalating, with no signs of stabilization until at least 2035 [3][6]. - The market is expected to be saturated with new products across various segments, leading to fierce competition among both established and emerging players [3][5]. - The transition to a "stock competition" era is evident, as the rapid growth phase of the Chinese automotive market has ended, giving way to a more challenging environment for many manufacturers [8][10]. Market Dynamics - The withdrawal of subsidies and tax incentives is anticipated to further exacerbate the market's cooling trend, making the first quarter of the next year particularly difficult for many companies [8][10]. - Companies like Li Auto and NIO are experiencing sales fluctuations, with NIO's delivery numbers showing a decline in November, reflecting broader market challenges [8][10]. - The competitive landscape is likely to lead to price wars, concentrating resources among leading manufacturers while pushing weaker players out of the market [10][12]. Strategic Responses - Companies are adopting various strategies to navigate the competitive landscape, with some focusing on increasing the frequency of new product launches to maintain market presence [12][14]. - Others, like Li Auto, advocate for a more measured approach, suggesting that fewer, well-timed product releases can be more effective than a rapid-fire strategy [14]. - The emphasis is on enhancing operational efficiency, precise market positioning, and customer-centric innovation to thrive in the evolving market [12][14].