双双入选！天津乐堤港、天津生态城未来广场获评2025年度“商业风云项目”

Core Viewpoint - The "Tianjin Commercial Wind and Cloud Selection" awards ceremony recognized Tianjin's Ocean Group's commercial projects, Tianjin Ocean Letipark and Tianjin Eco-City Ocean Future Plaza, as "Commercial Wind and Cloud Projects" for 2025 [1][5]. Group 1: Project Upgrades and Trends - Both Tianjin Letipark and Tianjin Eco-City Future Plaza have undergone brand upgrades this year, aligning with current commercial trends focused on "first-store economy, experiential consumption, and scene innovation," thereby enhancing regional consumer vitality [3][7]. - Tianjin Letipark, located in the core business district of Tianjin Jinyin Avenue, leverages the "first-store economy" to introduce multiple regional and city-level first-time brands, covering areas such as fashion, creative dining, and cutting-edge technology experiences [3][7]. - The project features the region's first 20-meter VLED giant screen cinema (SFC Shangying Cinema), setting a new benchmark for high-end audiovisual experiences, and has introduced various first stores, including a large family sports park and a pet-friendly brand [3][7]. Group 2: Consumer Experience and Engagement - During the National Day holiday, Letipark showcased the first exhibition of the national IP "Wang Wang Mountain Little Monster" in Tianjin, creating emotional scenes to attract foot traffic and reinforcing the project's unique commercial appeal of "first-store + first-exhibition" [3][7]. - The upcoming launch of a new trend sports-themed street on the first floor aims to provide consumers with emotional value, enhancing the warmth of the commercial space [3][7]. Group 3: Future Plaza Features and Strategy - Tianjin Eco-City Future Plaza, positioned as a "one-stop lifestyle energy station," focuses on creating a consumer hub for families and young customers within a 10-kilometer radius [4][8]. - The project spans approximately 100,000 square meters and includes a 6,000-square-meter boutique supermarket, a nearly 4,000-square-meter giant cinema, a 1,500-square-meter indoor children's amusement center, and several trendy restaurants, significantly increasing the proportion of experiential formats [4][8]. - By breaking the "heavy retail, light experience" model, the plaza encourages consumers to transition from "shopping" to "enjoying life," thereby enhancing shopping center operational capabilities and brand value [4][8].