Group 1 - The 3C industry is experiencing a "downward" and "upward" strategic competition, with OPPO focusing on affordable cooling technology for budget phones, while Honor and Samsung are emphasizing lightweight foldable screens and AI integration for high-end devices [1][4][5] - In the budget segment, OPPO launched the K13 Turbo series featuring a "wind cooling engine" that enhances cooling efficiency by 120%, targeting a price point under 2000 yuan [4] - Honor's new foldable phone, Magic V5, is positioned as the thinnest and lightest in the industry, featuring advanced AI capabilities and priced starting at 8999 yuan, marking a significant step in its high-end strategy [4] Group 2 - The tablet market is evolving with Huawei's MatePad Pro 12.2, which integrates HarmonyOS 5 and focuses on professional software and AI functionalities, catering to mobile office and creative needs [6] - The wearable segment is also expanding, with iQOO launching the iQOO WATCH GT and OnePlus introducing the OnePlus Watch 3, both targeting specific niches in the market [6] - The competitive landscape is shifting towards technology experience, innovative forms, and ecosystem collaboration, moving beyond traditional parameter comparisons [1]
体验消费至上，折叠屏卷向主力机｜世研消费指数品牌榜Vol.89
3 6 Ke·2025-12-08 03:07