Core Viewpoint - Zhou Hei Ya (01458) has opened its first overseas brand store in Port Klang, Malaysia, marking a significant step in the company's international expansion strategy and aiming for sustainable long-term development [1] Group 1: Company Developments - The opening of the overseas store is expected to enhance the brand's influence in international markets and lay a replicable operational foundation for further expansion in Southeast Asia and other overseas markets [1] - The company plans to refine store operations and upgrade its brand image, focusing on youth-oriented branding to improve single-store performance [1] Group 2: Market Strategy - Zhou Hei Ya has been expanding its distribution channels, having already opened membership store channels like Sam's Club and snack wholesale channels in the first half of the year, with expectations for continued growth in the second half [1] - The company has begun to establish a distribution network in Southeast Asia and aims to strengthen local partnerships through the overseas store model [1]
港股异动 | 周黑鸭(01458)涨超5% 首家海外品牌门店登陆马来西亚 出海战略迈出实质性一步