Should You Buy Amazon Stock Before 2025 Is Over?

Core Viewpoint - Amazon's stock has underperformed in 2025 compared to the S&P 500, raising questions about its future potential and whether it should be prioritized by investors as the year ends [1][2]. E-commerce Performance - Amazon's e-commerce segment experienced a 10% year-over-year growth in Q3, marking one of its best quarters in a long time [5]. - Third-party seller services also rose by 12%, indicating strong performance in this area as well [5]. Valuation Concerns - Amazon's stock has been trading at a premium valuation, averaging around 30 times forward earnings, which is considered high given its growth rates around 10% [6][8]. - The combination of high valuation and moderate growth has limited the stock's potential [8]. Profit Drivers - The majority of Amazon's profits come from its other business units, particularly Amazon Web Services (AWS) and advertising services [9]. - AWS revenue grew by 20% in Q3, driven by increased demand for cloud computing and AI workloads [10]. - Although AWS accounted for only 18% of total sales in Q3, it contributed 66% of operating income, highlighting its profitability [11]. Advertising Growth - Amazon's advertising services grew revenue at an impressive 24% in Q3, leveraging consumer data from its e-commerce platform [13]. - High margins in advertising are expected to enhance overall profitability, similar to trends seen in other advertising-focused companies [14]. Future Outlook - The fastest-growing segments, AWS and advertising, are also the highest-margin ones, suggesting that profits will increase at a faster rate than revenue [15]. - The anticipated acceleration in AWS growth and strength in advertising positions Amazon for a strong performance in 2026, making it an attractive investment opportunity [15].