云咖产业“出圈”冲进文旅赛道 “咖啡+”融合带动乡村体验“焕新”

Group 1 - The coffee harvesting season in Yunnan, China's largest coffee-producing region, is currently at its peak [1][3] - Yunnan has a coffee cultivation history of over 100 years, with planting area and production accounting for over 98% of the national total [5] - A 200-acre coffee estate can yield approximately 180 tons of coffee cherries annually, making coffee a significant source of income for farmers [5] Group 2 - Boutique coffee estates in Yunnan have become popular tourist destinations, with 14 estates recognized as "Yunnan Province Boutique Coffee Estates" by 2024 [7] - Daily visitor numbers to these estates can reach up to 3,000, with a diverse customer demographic engaging in various coffee-related experiences [7] - The introduction of new consumption scenarios, such as "coffee + education" and "coffee + cultural heritage," has significantly increased customer engagement [7] Group 3 - The initial processing of coffee involves methods such as sun-drying, washing, and honey processing, followed by drying, hulling, and grading to produce green coffee beans [8] - Recent investments in automation have increased processing capacity from an average of over 30 tons per day to between 100 and 150 tons [8] - The annual production capacity of certain enterprises has reached 20,000 tons due to equipment upgrades [8]