从濒临倒闭到成功上岸，春雨医生前CEO谈如何「绝地反击」

Core Insights - The article discusses the management experience of Zhang Kun, the former CEO of Chunyu Doctor, highlighting his methods for leading the company out of crisis [1][4]. Financial Situation - Chunyu Doctor faced a severe financial crisis, with cash flow depleting at a rate of several million each month, necessitating urgent financing and a focus on core business cash flow [2]. - The company had a highly strained funding chain and was engaged in numerous "innovation experiments" to maintain its valuation and market presence [2]. Strategic Direction - The company suffered from a lack of strategic clarity, with the team mistakenly viewing internet healthcare as merely an online traffic business [2]. - Zhang Kun shifted the strategic focus from "traffic thinking" to "medical thinking," emphasizing the need to genuinely solve healthcare problems rather than relying solely on online services [2]. Business Reforms - Zhang implemented a strategy of "strategic sorting, business focus, cost control, and innovation incubation" [2]. - The company reformed its pricing structure, transforming its core 2C consultation business into a profitable segment while eliminating redundant peripheral businesses [2]. Operational Changes - Cost-saving measures included layoffs and reducing office space to preserve cash flow while maintaining the core team's vitality [3]. - The company adopted an O+O model, integrating online traffic with offline medical scenarios, and restructured chronic disease specialty services based on internet hospitals [3]. Leadership Transition - Following the death of founder Zhang Rui in 2016, Chunyu Doctor experienced significant leadership instability, with the CEO position changing three times [4][5]. - In 2019, after a period of interim leadership, Wang Yuxiao, the widow of Zhang Rui, took over as CEO, providing long-term management stability [5]. Recent Developments - Chunyu Doctor was sold for 269 million yuan, with Wang Yuxiao leading the company to a successful turnaround [4]. - By 2025, Wang Yuxiao was still involved in the company's operations, holding a 9.77% stake, which laid the groundwork for the company's eventual capital transaction [6].