CHANGAN AUTOMOBILE-B(SZ:000625) Jing Ji Guan Cha Wang·2025-12-08 05:32Core Insights - The Buick "Shijia," a luxury new energy MPV, was officially launched on December 5, 2023, as the flagship model of Buick's new energy sub-brand "Zhijing" [2] - The vehicle is built on 26 years of experience in the Chinese MPV market and aims to elevate the MPV segment with features inspired by private jets [2] - The launch event focused on the vehicle's family-friendly features, emphasizing care for the elderly and children, rather than just technical specifications [2] Product Features - The "Shijia" incorporates advanced technologies such as the "Zhenlong" plug-in hybrid dual-motor all-wheel-drive system and "Xiaoyao Zhixing" high-level assisted driving [2] - The vehicle's interior is designed with a focus on health and safety, featuring child-safe materials, certified eye-care lighting, and low electromagnetic radiation levels [3] - The design includes practical features for elderly and young passengers, such as segmented handrails and wide steps for easier access [3] Market Positioning - The "Shijia" targets high-net-worth families with a focus on health, safety, and comfort, differentiating itself from the commercial roots of the GL8 [3] - The entry of "Shijia" into the new energy MPV market is seen as a strategic move to capture market share from competitors, especially as the GL8 faces increased competition [4] - The official price range for the "Shijia" is set between 439,900 and 469,900 yuan, strategically positioned to cover various segments of the high-end MPV market [4]