三七互娱出席江苏游戏产业高质量发展大会 解码AI赋能文化产业发展新范式

Core Insights - The "Jiangsu Game Industry High-Quality Development Conference" was successfully held in Changzhou, Jiangsu, focusing on the theme of "New Trends and New Opportunities - Integration and Innovation Driving Industry Transformation" [1] - The conference gathered leaders from the Ministry of Propaganda and representatives from major digital cultural enterprises to discuss industry consensus, capture development opportunities, and promote project cooperation [1] Company Developments - Sanqi Interactive Entertainment collaborated with the Nanjing Health Commission to launch the first domestic game for assisting children with autism, "Star Life Paradise," which showed a 42% average improvement in attention span for children using it for over three months [3] - The company’s Vice President, Cheng Lin, delivered a keynote speech on "AI Empowerment: The Innovative Integration Journey of Sanqi Interactive Entertainment's Cultural Products," highlighting the innovative paths for high-quality industry development [3] AI Integration - Sanqi Interactive Entertainment introduced its self-developed game industry model "Xiao Qi," which covers the entire game business chain, enhancing efficiency in market analysis, product development, advertising, and customer service [5] - The use of AI technology in creative processes was demonstrated through multimodal image generation and one-click video creation, showcasing the potential of technology to enhance creative quality and efficiency [5] Cultural Integration - The company is actively involved in cultural integration by leveraging technology, culture, and sports, particularly as a "super partner" in Guangzhou, focusing on digital promotion and smart services [6] - Sanqi Interactive Entertainment produced a promotional video for the National Games, integrating sports passion and local culture, and launched a special version of "Call Me Big Boss" featuring the National Games [6] Future Directions - The deep collaboration between gaming and AI is seen as a core driver for future innovations, with Sanqi Interactive Entertainment planning to further develop its "Xiao Qi" model to expand the value boundaries of cultural products [6]