600元价格带，会不会成为攻防据点？

Core Viewpoint - The 600 yuan price segment in the high-end liquor market is experiencing complex dynamics due to both proactive expansion and passive competition, leading to increased uncertainty and variability in market conditions [1]. Group 1: Market Dynamics - The high-end market is under pressure, but the next high-end price range has not contracted as expected, instead forming a solid support at the 600 yuan level [1]. - Moutai 1935 has seen significant sales growth in September and October after increasing distribution, while lower-alcohol products like Guojiao 1573 and Wuliangye have capitalized on the trend towards lower alcohol consumption [1]. - The competition is intensifying among high-end liquor brands, with new entrants like Dazhen Zhenjiu leveraging innovative strategies to capture market share [1]. Group 2: Historical Context - The 600 yuan price segment began to take shape around 2019, when high-end liquor prices surged, breaking previous price ceilings and leading to significant market growth [2][3]. - The traditional next high-end price range of 300-400 yuan has been pushed upwards due to pricing strategies, reflecting a broader trend of market expansion [3]. Group 3: Competitive Landscape - Major liquor companies have targeted the 600 yuan segment, with brands like Shede and Gujing Gongjiu launching products aimed at this price point, achieving significant sales [4][5]. - By 2020, the 600 yuan price segment had attracted various strong brands, including low-alcohol versions of established products and new offerings from regional leaders, creating a market with over 100 billion yuan in scale [5]. Group 4: Current Market Position - The 600 yuan price segment is now seen as a critical battleground, with brands like Moutai 1935 and Guojiao 1573 demonstrating resilience against market pressures [11][14]. - The segment has shown remarkable stability and potential for growth, with a market size estimated at 500 billion yuan, making it a focal point for both offensive and defensive strategies in the industry [11][14]. Group 5: Future Outlook - The 600 yuan price segment is expected to remain a key area of focus for brands looking to navigate the current market challenges, with opportunities for both expansion and defense against high-end market pressures [15].