中国金属包装容器龙头企业昇兴集团签约神州云动CRM

Core Viewpoint - The partnership between Shengxing Group and Shenzhou Cloud to initiate a CRM system project marks a significant step towards the digital transformation of the company in the metal packaging industry [1] Group Business Growth Perspective - The collaboration focuses on a customer-centric approach, utilizing Management by Objectives (MBO), Lead to Cash (LTC), and Issue to Resolution (ITR) processes to empower the group's strategy, processes, and organization through information technology [3] - The implementation of the CloudCC PaaS platform aims to create an integrated customer marketing service system that manages the entire process from marketing objectives to after-sales quality [3] Company Overview - Shengxing Group, established in 1992 and headquartered in Fuzhou Economic and Technological Development Zone, specializes in the food and beverage industry, producing metal packaging products and providing beverage filling, marketing services, equipment manufacturing, supply chain services, and industrial services [3] - The company has established 31 production bases for tinplate cans, aluminum cans, and beverage filling services across various provinces in China and Cambodia, achieving nationwide coverage and expanding into Southeast Asia [4] Strategic Partnerships - Shengxing Group has formed long-term stable partnerships with numerous well-known domestic and international brands, including Red Bull, Nestle, Coca-Cola, and Starbucks, leveraging its manufacturing capabilities and quality control [4] Mission and Industry Positioning - The company is committed to creating a healthy and enjoyable consumption experience, adapting to the shift from an industrial-led era to a consumer sovereignty era, and focusing on personalized customization and flexible production [5] - Shengxing Group aims to expand its fast-moving consumer goods (FMCG) service chain and build a smart value-added comprehensive service platform in collaboration with partners [5]