WLY(SZ:000858) Xin Lang Cai Jing·2025-12-08 05:54Core Viewpoint - The launch of the 29° Wuliangye "Yijian Qingxin" product, endorsed by singer G.E.M., represents a strategic move by Wuliangye to lead the low-alcohol trend in the liquor industry and respond to changing market demands [1][3]. Group 1: Product Launch and Strategy - The 29° Wuliangye "Yijian Qingxin" was officially released in August, with G.E.M. announced as the global ambassador [1][3]. - This product is a significant breakthrough in Wuliangye's strategy for youth engagement and low-alcohol offerings, targeting young consumers with a focus on "self-reward" and "quality socializing" [1][3]. - The product aims to connect deeply with young consumers, aligning with their "self-rewarding" consumption trends driven by relaxation and enjoyment [1][3]. Group 2: Product Composition - G.E.M. shared the recipe for a special drink made with the product, which includes 100ml of coconut water, 15ml of blue curaçao, 2ml of mint syrup, and 10ml of Wuliangye "Yijian Qingxin" [4].