Sou Hu Cai Jing·2025-12-08 06:24Core Insights - The article discusses the transformation of the Chinese liquor industry, establishing a new value coordinate system with Moutai as the horizontal axis (X-axis) and Qianfuzi as the vertical axis (Y-axis), marking a shift from a one-dimensional to a two-dimensional evaluation framework [1][34]. Group 1: Establishment of the X-axis by Moutai - Moutai has established a geographical monopoly as the value origin for the liquor industry, creating a reference point based on its unique terroir [4]. - The introduction of time as a value measure through Moutai's vintage wine system allows for quantifiable comparisons of different storage periods [6][7]. - Moutai has expanded the value of liquor from physical dimensions to social dimensions, creating a social value coordinate system that reflects its role in social relationships [8]. Group 2: Emergence of the Y-axis by Qianfuzi - Qianfuzi has introduced health as a new value dimension, establishing it as the origin of the Y-axis in the liquor coordinate system [10][11]. - The brand integrates traditional Chinese medicine principles into a quantifiable health value matrix, moving beyond vague health claims [11]. - Qianfuzi's cultural depth is reflected in its branding, which combines elements of traditional Chinese philosophy and culture [13][14]. Group 3: Intersection of Coordinates and Industry Revolution - The new coordinate system allows for quadrant-based product positioning, moving away from the traditional linear competition model [18][19]. - Consumers now make decisions based on a matrix of health and social values, rather than a simple price comparison [21][22]. - The evolution from a linear industry chain to a flat ecological network enables value to flow through intersecting axes of traditional liquor and health [24][25]. Group 4: Future Evolution of the Coordinate System - The potential emergence of a third dimension, personalized value (Z-axis), is being explored through customized health solutions [27][28]. - The dynamic nature of coordinate origins suggests that future products may redefine value references beyond the current fixed points [30][31]. - The ultimate goal is to transition from a Chinese liquor value reference to a global standard, allowing for broader acceptance of Chinese health concepts in the international market [32][34].