TINGYI(HK:00322) Zhong Guo Jin Rong Xin Xi Wang·2025-12-08 06:27Core Viewpoint - The article highlights the significant role of Master Kong in promoting sustainable development within the food and beverage industry, showcasing its achievements and leadership in ESG practices during the UNGC's 25th anniversary event in Beijing [1][3][14]. Group 1: Event Overview - The UNGC's 25th anniversary event took place on December 1-2, 2025, in Beijing, featuring notable speakers including UN officials and industry leaders [1]. - Master Kong was recognized as a benchmark enterprise for sustainable development in China's food and beverage sector, being included in the inaugural "25 Chain Leader Alliance Excellent Case Collection" [3][10]. Group 2: Master Kong's ESG Initiatives - Master Kong's CEO, Chen Yingrang, participated in a leadership roundtable to discuss ESG strategy integration and sustainable growth [6]. - The company has established a "dual-driven" ESG capability system, focusing on top-level design and internal motivation to encourage employee innovation in ESG practices [8]. - Master Kong's ESG initiatives have reportedly generated over 100 million yuan in profit annually through cost-saving measures and environmental efforts [8]. Group 3: Recognition and Impact - UNGC's representative, Liu Meng, praised Master Kong as an ESG benchmark for Chinese enterprises, highlighting its innovative cross-sector collaboration [5]. - The company has been recognized for its "Economic-ESG" model, which reframes sustainability as a core growth driver rather than an additional cost [10][12]. - Master Kong's practices in supply chain management and collaboration with industry leaders have been commended for creating quantifiable economic benefits while addressing environmental and social responsibilities [12]. Group 4: Future Directions - Master Kong aims to deepen its collaboration with UNGC and continue exploring sustainable development solutions that create value and promote ecological growth [14]. - The company plans to maintain its commitment to the UNGC's ten principles and further develop its "Economic-ESG" model in partnership with global stakeholders [14].