Core Viewpoint - The chairman and general manager of Anhui Jianghuai Automobile Group emphasized the importance of storytelling and brand creation in entering the luxury car market, despite skepticism due to the long history of traditional luxury car brands [1][4]. Group 1: Company Strategy - The company aims to enter the million-dollar luxury car market, challenging the notion that only long-established brands can succeed in this space [1][4]. - The chairman highlighted that every action taken by the company, along with efforts from partners like Huawei and supply chain enterprises, contributes to building a compelling brand narrative [1][4]. Group 2: Brand Development - The concept of storytelling is crucial for the brand's legacy, as modern narratives will resonate with future generations [1][4]. - The involvement of car owners as co-creators of the brand is seen as a vital part of the brand's development and storytelling process [1][4].
三年前做百万豪车被质疑资历浅,江淮汽车项兴初:要活100岁才开始做吗?