“桃豆世界”以AI驱动影视IP新生态：从单向传播向价值共创的范式跃迁

Core Insights - iQIYI's "Peach Bean World" represents a significant innovation that combines generative artificial intelligence with film IP and interactive entertainment, addressing the core needs for immersive user interaction and the relatively short lifecycle of IPs [1][12] - The platform aims to enhance user engagement with content and extend the lifecycle of IPs, thereby creating more development opportunities [2] Technological Advancements - "Peach Bean World" employs comprehensive model training to enable AI to deeply learn scripts, dialogues, and character settings, ensuring consistency in character traits and worldviews [3] - The integration of self-developed "Qisheng" AI voice technology allows for real-time emotional voice interaction, significantly enhancing user immersion [3] - The establishment of an intelligent agent framework with continuous learning capabilities enables characters to evolve through ongoing user interactions [3] Product Innovation - The platform features a diverse interactive product matrix, allowing users to engage in deep conversations with over 1,200 AI characters from more than 100 film IPs [3] - Innovative features include "Character Dynamics," which simulates social network interactions, and tools for users to create their own storylines [3] - The project also supports multi-character group chats and themed reasoning games, surpassing traditional chatbot interactions [3] Market Impact - "Peach Bean World" has achieved over 100 million chat rounds since its launch, indicating strong user engagement and continuous innovation in gameplay [8] - The emotional companionship provided by AI characters positively impacts users' mental health while fulfilling entertainment needs [8] - The platform's ability to maintain long-term emotional connections with users extends the commercial value and lifecycle of film IPs [6] Future Prospects - iQIYI plans to launch "Peach Bean" in 2025, which will serve as a personal intelligent assistant for users, further enhancing emotional interaction and practical functionalities [6] - The ongoing exploration of AI applications and rapid advancements in multimodal generation capabilities suggest a promising future for richer interactive forms [11] - The shift from a one-way content dissemination model to a two-way, multi-faceted value co-creation ecosystem is redefining the boundaries and possibilities of the entertainment industry [8]