惠享龙江！2025全省冬季促消费活动启动

Core Viewpoint - The event "Enjoy Longjiang · Shop in Jixi and 2025 Provincial Winter Consumption Promotion Activity" aims to invigorate the consumption market in Heilongjiang Province and create integrated consumption scenarios combining commerce, culture, tourism, and sports [1] Group 1 - The event focuses on "ice and snow + consumption," creating a composite consumption scene that includes markets, food tasting, and ice and snow activities to enhance winter consumption quality and expansion [3] - Special exhibition areas featuring Longjiang time-honored brands and green organic products were set up, showcasing over a hundred local quality products to attract citizens and tourists [3] - To lower consumption costs and boost consumer confidence, the event collaborates with platforms like Meituan and UnionPay to distribute ice and snow consumption vouchers and tourism subsidies across various sectors including dining, retail, culture, tourism, and accommodation [3] Group 2 - Jixi City, as a key part of the provincial winter consumption promotion, utilizes ice and snow as a medium and consumption as a link to continuously optimize policy support and the consumption environment, thereby unleashing winter consumption potential [5] - This initiative injects new momentum into the development of the ice and snow economy in Longjiang and signifies a steady upgrade in the structure of the provincial consumption market towards a higher level of integrated development [5]