Core Insights - Zhou Hei Ya International Holdings Limited has officially opened its first overseas store in Port Klang, Malaysia, marking a significant step in the company's "going global" strategy and an important move towards sustainable long-term development [1][2] - The overseas store adopts a "front shop, back kitchen" operational model, enhancing consumer trust through transparent operations, allowing customers to witness the cooking process [1] - The product offerings include signature items such as juicy duck legs and octopus, while also introducing local preferences like seaweed and various seafood options, aligning with Malaysian consumer tastes [1] International Expansion Strategy - Since establishing its "going global" strategy in early 2025, the company has systematically advanced its internationalization process, transitioning from product supply to brand store operations based on positive market feedback from previous product tests [2] - The company aims to expand its global footprint, starting with Southeast Asia and gradually moving towards Europe and the broader global market, employing a dual strategy of "stores + channels" for comprehensive market coverage [2] - Zhou Hei Ya plans to open more stores in key markets next year while also entering local supermarkets and convenience stores, and is looking to collaborate with local partners to build an efficient international operational network [2]
周黑鸭海外首店开业 全球化战略启航东南亚