雪山与熊猫之外：全球游客为何涌向四川寻找“松弛感”？

Core Insights - The influx of international tourists, particularly from Thailand, France, Italy, and the UK, is significantly boosting the inbound tourism market in Sichuan, with a notable increase in visitor numbers and spending [2][5][8]. Tourism Growth - From January to November, over 1.56 million foreign travelers were processed at Chengdu border inspection stations, marking a 45.8% year-on-year increase [2]. - The number of inbound tourists to Dagu Glacier reached 46,353, a staggering 139.72% increase compared to the previous year, with Thai tourists making up 77.4% of this figure [5]. - The expected number of Thai tourists at Four Girls Mountain is projected to double compared to last year, while Jiuzhaigou has seen over 495,300 inbound visitors, a growth of over 40% [5]. Tourist Preferences - Southeast Asian tourists are drawn to Sichuan for its snow-capped mountains, which they perceive as a more accessible alternative to the Alps, with favorable pricing and proximity [5]. - European and American tourists are captivated by Sichuan's unique cultural atmosphere and relaxed lifestyle, with many expressing surprise at the region's natural beauty [6][8]. Cultural Appeal - The cultural and lifestyle differences in Sichuan, particularly in cities like Chengdu, are attracting European visitors who appreciate the local vibrancy and leisure activities [6][8]. - The increase in French tourists has been notable, with a 63.2% rise in numbers and a 92% increase in spending, favoring deeper travel experiences over superficial visits [8]. Service Enhancements - Tourism service providers are adapting to the influx of foreign visitors by improving service quality, including language support and tailored experiences [12][14]. - The implementation of international payment systems and streamlined booking processes has enhanced the overall visitor experience, reducing wait times and improving accessibility [12]. Word-of-Mouth Effect - The growth in inbound tourism is largely attributed to positive word-of-mouth from previous visitors, creating a natural promotional effect without extensive marketing efforts [9].