今世缘：行业整体库存都高，不会为表面的开门红而采取不切实际的行动

Core Viewpoint - The company has observed a positive trend in alcohol consumption during October, attributed to the longer holiday period and increased social gatherings, although a return to previous consumption levels is unlikely, leading to a new normal [1] Group 1: October Consumption Trends - The management noted that the overall sentiment in October was good, driven by a longer holiday and stronger compliance in gatherings [1] - Consumption during October was largely completed in September, indicating a strong pre-holiday performance [1] - As life returns to normal in November, consumption levels are expected to decline, with a more subdued atmosphere [1] Group 2: E-commerce and Pricing Strategy - Online sales during the Double Eleven event showed positive year-on-year growth, aligning with company expectations and enhancing brand penetration in online channels [1] - The impact of e-commerce platform subsidies on white wine prices is limited in the long term, as the main consumer base remains offline [2] - The company is actively managing unauthorized online sales to protect consumer rights [2] Group 3: Market Position and Inventory Management - Despite an increase in inventory, the company is gaining market share and maintaining a stable pricing structure [3] - The company will continue to pursue a balanced approach to inventory and market conditions, avoiding superficial strategies for short-term gains [3] - Future growth will focus on a full price range strategy, with plans to expand successful products into surrounding markets [3] Group 4: Low-Alcohol Product Development - The company acknowledges the need for low-alcohol products as a response to market pressures, with a focus on attracting new consumer demographics [4] - Historical trends show that younger generations eventually engage with white wine, albeit with changing preferences towards lower-alcohol and higher-quality options [4][5] - The exploration of low-alcohol products is seen as a necessary evolution for the industry, requiring patience for successful integration [5]