多平台相继声明，助力破解外卖行业“内卷式”竞争

Core Viewpoint - The official release of the national standard "Basic Requirements for the Management of Takeaway Platform Services" is expected to bring significant changes to the takeaway industry, with major platforms like Meituan, JD, and Taobao voluntarily committing to its implementation [1]. Group 1: Industry Impact - By the end of 2024, the number of online takeaway users in China is projected to reach 545 million, indicating that the takeaway industry has become an integral part of consumer behavior [1]. - The introduction of the national standard is a crucial step towards standardization and refinement in industry governance, addressing long-standing pain points and providing systematic solutions and actionable guidelines [1]. Group 2: Food Safety and Merchant Support - The standard emphasizes food safety by targeting issues like "ghost takeaways," requiring platforms to conduct thorough merchant verifications and promote transparency in food preparation processes [3]. - It aims to create a healthier and fairer operating environment for small and medium-sized merchants by clarifying promotional responsibilities and preventing cost shifting, thus protecting their autonomy and development space [3]. Group 3: Labor Rights and Sustainable Practices - The standard pays close attention to the rights of delivery workers, advocating for income mechanisms that match labor intensity and providing subsidies for special circumstances [4]. - It seeks to balance efficiency and safety, as well as platform development and worker welfare, by promoting reasonable algorithm scheduling that considers real-world factors like traffic and weather [4]. Group 4: Implementation and Collaboration - As a recommended national standard, its core role is to establish widely recognized benchmarks for quality service and management practices, serving as a systematic "manual" for platform companies [4]. - The swift response and voluntary compliance from major platforms signal a shift towards higher standards and a move away from "involutionary" competition, indicating a positive trend in the industry [4]. - The true value of the standard will be realized when it translates into a fairer environment for merchants, a safer experience for consumers, and more secure protections for workers, necessitating ongoing collaboration and supervision from regulatory bodies and industry associations [4].