排队两小时，年轻人狂打卡，“漂亮饭”凭什么成2025年餐饮顶流？

Core Insights - The "Pretty Meal" restaurant trend is gaining significant traction in the dining industry, with a focus on aesthetically pleasing dishes and dining environments, projected to be a major consumer trend by 2025 [2][9][13] Group 1: Popularity and Engagement - The "Pretty Meal" concept has seen a surge in social media engagement, with Douyin videos related to it surpassing 3.6 billion views and Xiaohongshu notes reaching 620 million views and over 3.08 million discussions by November [2][4] - Restaurants specializing in "Pretty Meals" are becoming popular social media check-in spots, with wait times during peak hours reaching several hours, exemplified by the "NEED Creative Korean Cuisine" brand [4][6] Group 2: Restaurant Expansion and Models - Several chain restaurants have emerged under the "Pretty Meal" concept, such as "The Boots" which has over 40 locations across various provinces, focusing on themed dining experiences [4][6] - Other notable brands include O'eat, Bco Douku, and Grande A'moo, with respective national store counts of 33, 27, and 17 [6] Group 3: Culinary Innovation and Experience - The "Pretty Meal" restaurants emphasize high aesthetic value in their dishes, utilizing vibrant color combinations and innovative presentations to enhance visual appeal [9][12] - These establishments also incorporate experiential dining elements, such as live cooking demonstrations and interactive meal preparation, to enhance the emotional value of the dining experience [12][13] Group 4: Design and Atmosphere - The interior design of "Pretty Meal" restaurants is tailored to create Instagram-worthy environments, integrating cultural elements and natural aesthetics to enhance the dining atmosphere [12][13] - The trend aligns with the preferences of younger consumers who seek a combination of taste, visual appeal, and engaging dining experiences [13]