48小时跨越数千公里：小象超市“锁甜人”如何帮花斑果走出大山？

Core Insights - The article discusses how Xiaoxiang Supermarket's "Lock Sweet People" initiative is helping the unique "flower-spotted orange" from the Ailao Mountain region of Yunnan gain market traction, transforming the fortunes of local farmers like Li Donghui [1][2][8]. Group 1: Background of the Flower-Spotted Orange - Ailao Mountain is known for its unique climate that produces high-quality ice sugar oranges, but local farmers face challenges in achieving fair returns due to natural conditions [1][3]. - The flower-spotted orange, characterized by blemishes from natural damage, was initially overlooked in the market, leading to low returns for farmers like Li Donghui, who produced a high percentage of these fruits [2][4]. Group 2: Xiaoxiang Supermarket's Intervention - Xiaoxiang Supermarket's procurement team discovered the flower-spotted orange during a visit to Ailao Mountain and recognized its superior taste compared to standard oranges, leading to its introduction in their stores [4][6]. - The supermarket faced initial resistance from Chushi Agriculture regarding the sale of flower-spotted oranges due to concerns about market acceptance and standardization [6][7]. Group 3: Quality Control and Logistics - Xiaoxiang Supermarket implemented a rigorous quality control system for the flower-spotted oranges, including three quality checks and a strict logistics plan to ensure freshness within 48 hours of harvest [7][9]. - The supermarket's "Lock Sweet People" team established a direct connection between the production site and urban warehouses, significantly reducing product loss and improving cost efficiency [9][10]. Group 4: Market Impact and Future Prospects - The successful introduction of flower-spotted oranges has provided new income opportunities for farmers like Li Donghui, demonstrating the potential for non-standard agricultural products in the market [8][9]. - Xiaoxiang Supermarket's model of "Lock Sweet People + Top Quality Fruit" is seen as a case study for enhancing supply chain capabilities in the new retail landscape, aligning with national policies promoting the development of green and specialty agricultural products [9][10].