美媒发现可怕事实:能在中国市场胜出的企业,就能在全球大杀四方
Sou Hu Cai Jing·2025-12-08 10:13

Core Insights - The significance of the Chinese market has shifted for foreign companies, transforming from an easy profit-making environment to a highly competitive training ground [1][2] - Many foreign brands, such as Starbucks and Tesla, are facing strong competition from local Chinese brands, indicating a rise in domestic competition [2][6] - China has become the world's largest manufacturing country and the second-largest consumer market, providing vast growth opportunities for businesses [2][3] Group 1: Market Dynamics - The competitive landscape in China has evolved, with local brands gaining strength and foreign companies needing to adapt to survive [2][7] - The Chinese market is characterized by a unified culture and consumer behavior, making it easier for brands to penetrate the market once they establish a foothold in a region [3] - The government and social groups' procurement processes follow market rules, leading to intense competition across various sectors [2] Group 2: Foreign Companies' Strategies - Foreign companies are increasingly viewing China as a research and development hub, using it to enhance their competitiveness before entering global markets [7][8] - Volkswagen exemplifies this strategy by treating China as a "fitness center" for developing products tailored to Chinese consumers [8] - The notion of "decoupling" from China is seen as unrealistic, as companies that disengage risk losing their competitive edge in the global market [8]

美媒发现可怕事实:能在中国市场胜出的企业,就能在全球大杀四方 - Reportify