“冰雪+民俗+美食”流量带动文旅“留量” 冰雪经济点燃各地消费“热”活力

Group 1 - The core viewpoint is that ski resorts in Liaoning are enhancing visitor experiences by integrating local customs and culinary culture, encouraging a shift from short visits to longer stays [1][4] - Ski resorts are focusing on creating "ice and snow + folk customs" scenarios, featuring specialty food areas with local delicacies like copper hot pot and seasonal fruits, allowing visitors to enjoy local culture while replenishing energy [4] - A ski resort in Chengdu, Sichuan, has introduced new models such as "ice and snow + hot pot" and "ice and snow + educational activities," attracting a large number of visitors and transforming the ski area into a shared recreational space for all [6] Group 2 - Recent international events, including the FIS World Cup for snowboarding and freestyle skiing, are being held in Chongli, Hebei, significantly boosting local tourism and the ice and snow economy [7][8] - The Chongli tourism market is experiencing explosive growth, with the combination of "watching events + skiing + vacation" becoming a popular choice among tourists, as evidenced by a ski park reaching a peak daily visitor count of over 8,000 during events [10] - As of now, eight out of nine ski resorts in Chongli have opened, welcoming a total of 751,700 visitors, and initiatives like sunset parties and direct transport lines from Beijing airports are being implemented to enhance visitor convenience [13]