雷军，不能道歉

Core Viewpoint - The recent controversies surrounding Xiaomi's SU7 model have led to significant public criticism and a potential crisis for the company, as trust in both Xiaomi and its founder Lei Jun appears to be eroding rapidly [1][6][30]. Group 1: Product Launch and Initial Success - Xiaomi's SU7 model was launched with high expectations, achieving monthly sales of over 40,000 units within a short period, indicating strong market acceptance [8]. - The initial success of Xiaomi's automotive venture was largely attributed to Lei Jun's personal influence and the brand's established reputation from previous successful products [10][12]. Group 2: Controversies and Public Backlash - Following the launch, the SU7 faced multiple controversies, including allegations of misleading advertising and quality control issues, which have sparked public outrage [6][19]. - A tragic incident involving a user of the SU7 raised serious concerns about the vehicle's safety features, further damaging the brand's reputation [6][22]. Group 3: Implications of Apology - Lei Jun's potential apology could signify an admission of failure, risking both personal and brand credibility, and could lead to significant financial liabilities for Xiaomi [12][23]. - The legal ramifications of admitting to misleading advertising could result in substantial compensation claims from consumers, potentially destabilizing the company's financial standing [18][21]. Group 4: Market Reaction and Stock Performance - Xiaomi's stock has seen a dramatic decline, dropping over 30% from its peak, reflecting negative sentiment from institutional investors amid the ongoing controversies [24][26]. - The company's stock performance is closely tied to the success of its automotive division, making any admission of fault particularly damaging to its market value [23][27]. Group 5: Leadership and Future Outlook - Lei Jun's leadership is under scrutiny as the company navigates these challenges, with the need to maintain consumer trust and investor confidence becoming increasingly critical [30][31]. - The current situation highlights the delicate balance between addressing public concerns and protecting the company's long-term interests, as any misstep could lead to broader repercussions across Xiaomi's diverse business segments [31][32].