杯莫停中国酒铺创始人李锐：守正创新是白酒业穿越周期的答案丨请回答2025

Core Insights - The year 2025 has been particularly challenging for many industries, especially the liquor industry, which is facing unprecedented difficulties. However, this environment has also revealed hidden opportunities within the market [3][4] - The key strategy for the company in 2025 is "guarding the fundamentals while innovating," which emphasizes maintaining the quality and traditional craftsmanship of liquor while also pursuing innovation [5][6] Industry Challenges and Opportunities - The liquor industry is experiencing a tough year, but the company believes that the perceived winter in the market actually conceals numerous opportunities waiting to be explored [3][4] - The company has successfully built and refined an excellent team during this challenging period, which is seen as a significant gain compared to the losses experienced [4] Strategic Focus - The company aims to uphold the essence of traditional liquor while innovating in product forms, marketing models, consumer scenarios, and service experiences, which are seen as iterative enhancements of past industry experiences [5][6] - The approach of "guarding the fundamentals while innovating" has allowed the company to identify substantial market opportunities and reinforces their belief in the correctness of their strategic direction [6] Future Outlook - Looking ahead to 2026, the company plans to deepen its focus on the loose liquor market, aiming to change the traditional perception of low-quality loose liquor and ensure high-quality products reach the market [7] - The company intends to innovate the traditional loose liquor shop model by introducing a "loose liquor+" model, with a goal of establishing over 3,000 stores nationwide [7]