专访复星旅文CEO鲍将军： Club Med 十年内扩展到100家，加速盘活存量资产

Core Viewpoint - Fosun Tourism Group is focusing on a light asset strategy post-privatization, aiming to expand its Club Med brand and develop new product lines, including super cultural tourism malls, by 2035 [2][4]. Group 1: Club Med Expansion - By 2035, Fosun plans to operate 100 Club Med Mediterranean resorts, 20 Club Med Joyview resorts, and 5 super cultural tourism malls globally [2][3]. - Club Med Mediterranean resorts account for nearly 90% of Fosun's revenue, with reported operating revenue of 10.23 billion yuan, of which 9.25 billion yuan comes from Club Med [2][4]. Group 2: Super Cultural Tourism Malls - The first super cultural tourism mall is set to open in Chongqing in 2026, covering nearly 500,000 square meters and featuring immersive theme districts and indoor theme parks [3]. - The strategy for super cultural tourism malls focuses on revitalizing existing assets in prime locations, indicating a shift towards commercial tourism transformation [3][4]. Group 3: Asset Optimization and Capital Structure - Fosun is accelerating its light asset strategy, planning to divest heavy asset projects like those in Lijiang and Taicang by 2026 [6]. - The independent listing of Atlantis in Sanya through a REITs model is underway, which is expected to improve cash flow and reduce overall debt [6][8]. Group 4: AI Integration in Operations - Fosun is leveraging AI technology to enhance customer experience and operational efficiency, providing personalized services based on visitor data [7][8]. - The AI systems are designed to automate quality control and operational processes, allowing staff to focus on customer engagement [7][8]. Group 5: Focus on Inbound Tourism - Inbound tourism is identified as a key growth area, with Club Med Lijiang receiving 20% of its visitors from international tourists and Atlantis seeing a 140% increase in international visitors year-on-year [10][11]. - The company aims to address challenges faced by international tourists, such as booking difficulties and the need for personalized services, to enhance their experience [10][11].