楼面价超7.7万元/㎡，中海再落子深超

Core Insights - The high premium transactions of residential land in Shenzhen reflect the strong confidence of leading real estate companies in core city assets, demonstrating the resilience of the luxury housing market even during market adjustments [1][3] - The recent land auction in Shenzhen included two residential plots, with one achieving a record high premium, indicating a competitive bidding environment among major developers [1][2] Group 1: Land Auction Details - On December 8, Shenzhen auctioned two residential plots, one of which was sold at a base price and the other at a high premium, totaling a construction area of 104,800 square meters and generating revenue of 3.952 billion yuan [1] - The plot at Nanshan Shenzhen Bay Super Headquarters Base attracted six bidders, with China Overseas winning after 101 rounds of bidding, resulting in a transaction price of 3.186 billion yuan and a floor price of 77,360 yuan per square meter, marking a premium rate of 42.49% [1][2] Group 2: Market Context and Implications - The residential plot has a floor area ratio of 3.1 and is the only new residential product in the area without price restrictions or public housing requirements, allowing for flexible design options [2] - The surrounding area is well-equipped with ecological, business, and scenic resources, enhancing the attractiveness of the location for potential buyers [2] - The successful bidding by China Overseas for the second residential land plot in the area reinforces its leading position in Shenzhen's high-end market, following its previous acquisition of the Zhonghai Shenzhen Bay project [2][3] Group 3: Competitive Landscape - Longfor Group acquired a plot in Guangming District at a base price of 766 million yuan, with a floor price of 12,040 yuan per square meter, indicating a significant cost advantage compared to similar plots in the region [3] - The competitive bidding and high premiums for prime residential land suggest a shift in real estate development strategies from high turnover and density to high quality and lower density, aligning with the "good housing" policy direction [3]