身边的变化丨从“买商品”到“买体验”，从“老街巷”到“新社区”——烟火长治涌“新潮”

Core Insights - The article highlights the transformation of consumer behavior in Changzhi, shifting from merely purchasing products to seeking emotional experiences, particularly in the context of pet ownership and community services [2][8] - The upgrade in consumption patterns is evident in both large supermarkets and local street markets, reflecting a broader trend of enhancing quality and emotional value in consumer offerings [4][7] Group 1: Consumer Experience - The emotional consumption trend is illustrated by the growing popularity of pets as family members, with consumers willing to spend on experiences that fulfill emotional needs [2] - The introduction of new supermarket formats, such as the "胖东来专区," emphasizes quality and freshness, with self-branded products making up 62% of offerings, enhancing the shopping experience [2][4] Group 2: Community and Local Business Development - Street renovations in areas like 炉坊巷 have improved the environment, leading to increased foot traffic and business for local restaurants, showcasing the impact of urban renewal on local economies [4][5] - Community services, such as the affordable meal options at local community canteens, have become essential for residents, promoting social interaction and convenience [5][7] Group 3: Policy and Economic Impact - The local government is actively promoting consumption through various initiatives, including the development of key commercial districts and night economy zones, aiming to attract over 10 million visitors and generate more than 3 billion yuan in revenue by 2024 [7][8] - The implementation of "两新" policies has led to significant consumer engagement, with over 60 billion yuan in consumption driven by trade-in subsidies for vehicles and home appliances, positioning Changzhi as a leader in provincial consumption growth [7][8]