Core Insights - The global cross-border logistics sector is experiencing a peak in transportation as the year-end busy season concludes, with significant growth in order volumes during the Black Friday and Cyber Monday promotions [1] Group 1: Market Performance - During the Black Friday and Cyber Monday promotions, Cainiao saw a substantial increase in order volumes across key overseas markets, with a month-on-month growth reaching triple digits [1] - In the European market, leveraging services like "Global Five-Day Delivery," Cainiao's 11 cross-border express lines reported increased shipment volumes, particularly notable in the UK, Netherlands, and Sweden [1] Group 2: Product Categories - Different regional markets exhibit varied purchasing trends, with Southeast Asia focusing on blind box toys, 3C electronic accessories, and bags, while Africa shows high demand for domestic gaming hardware and home goods [1] - In Europe, the Christmas season has driven sales in smart home devices, holiday decorations, and daily necessities [1] Group 3: Service Expansion - Cainiao has maintained stable delivery times in existing service areas while launching new cross-border small package routes covering eight African countries during the Black Friday period, with plans to expand to South Africa and Egypt by the end of December [1] - A cross-border seller focusing on the European and American markets reported a noticeable increase in order volumes compared to the previous year, with stable logistics times enhancing user experience and merchant operations [1][2]
海外大促季收官:东南亚钟爱盲盒潮玩,非洲热购国产游戏硬件
Guan Cha Zhe Wang·2025-12-08 12:53