保险营销陷阱：将税优险退税合并计算，称年化收益率超10%

Core Insights - The marketing of tax-advantaged health insurance and personal pension insurance is intensifying as the 2025 personal income tax settlement period approaches, with slogans highlighting potential tax savings [1][2] - There is a growing concern among experts that the marketing strategies may mislead consumers by conflating tax benefits with actual investment returns, potentially leading to poor decision-making [2][3] Tax Benefits and Misconceptions - The immediate feedback mechanism of tax refunds significantly lowers consumer decision-making barriers, transforming long-term benefits into short-term gains [2] - Some sales representatives are misleadingly combining tax refunds with projected cash value growth to claim annualized returns exceeding 10%, which confuses tax benefits with investment returns [3] - Tax refunds are government incentives and not returns generated by insurance companies, leading to inflated internal rates of return (IRR) calculations [3][4] Long-term Returns and Market Dynamics - The long-term internal rate of return (IRR) for tax-advantaged health insurance products typically hovers around 2%, which is not competitive compared to mainstream savings-type insurance products [4] - High-income individuals benefit more from tax savings due to higher applicable tax rates, with significant differences in tax savings based on income levels [5][6] Consumer Behavior and Decision-making - Consumers are advised to prioritize genuine insurance needs over tax savings, as focusing solely on tax benefits may lead to inadequate risk coverage [7][9] - The unique value of tax-advantaged health insurance lies in its risk management capabilities, which should not be overshadowed by the emphasis on tax savings [7][10] Future Outlook and Policy Implications - Experts predict that tax policies may undergo adjustments, and consumers should view current tax benefits as supplementary rather than central to their decision-making [10] - The government is likely to continue supporting personal pension products, promoting individual responsibility for retirement savings and enhancing the social security system [10]