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Core Insights - Beijing has officially entered the snow season with all 13 ski resorts fully operational, attracting numerous skiing enthusiasts and marking the beginning of a new wave of winter sports [1][3] Group 1: Ski Resort Operations - All 13 ski resorts in Beijing have opened, including popular locations such as Military Mountain Ski Resort, Nanshan Ski Resort, and the National Alpine Ski Center [3] - Nanshan Ski Resort opened on December 8, Military Mountain Ski Resort on December 4, and Yunju Ski Resort on December 6, with daily visitor numbers reaching around a thousand [3] - To enhance visitor experience, several ski resorts are implementing upgrades for the 2025-2026 season, including widening ski trails and adding pet-friendly services [1][3] Group 2: Market Trends - The booking volume for accommodations near ski resorts has increased by 39% year-on-year, with an average stay of 3 days and 70% of visitors coming from outside Beijing [5] - The search volume for ski resorts offering pet care services surged by 170% since the opening of Military Mountain Ski Resort, indicating a growing demand for diverse skiing experiences [5] - The participation of the "post-95" generation in skiing has risen to 62%, highlighting a shift in the demographic of skiing enthusiasts [5] Group 3: Overall Market Growth - The overall reception of visitors at ski resorts is expected to be optimistic, with previous seasons averaging around 300,000 visitors [6] - Nationwide, interest in skiing is rapidly increasing, with a reported 87% year-on-year growth in searches for nearby ski resorts on Meituan [6] - New tourism routes connecting high-quality tourist attractions and ski centers in the Beijing-Tianjin-Hebei region are anticipated to attract more skiing enthusiasts, further boosting the ice and snow tourism market [6]