碧桂园服务:更换首席财务官、调整组织架构
Bei Ke Cai Jing·2025-12-08 14:00

Core Viewpoint - The personnel changes and organizational restructuring at Country Garden Services reflect a strategic adjustment during a deep transformation period in the industry, emphasizing the need for innovation in organization and mechanisms to foster future growth while maintaining service quality [2][12]. Group 1: Personnel Changes - Huang Peng has resigned as Chief Financial Officer (CFO) to focus on managing the group's incubation business while continuing as the Executive President [3][4]. - Tian Tian has been appointed as the new CFO, bringing extensive financial management and capital operation experience from various industries [5]. Group 2: Organizational Restructuring - The organizational structure has been significantly adjusted, consolidating into two core segments: "Large Property Segment" and "Incubation Business Segment" [6][8]. - The "Large Property Segment" will focus on value creation, efficiency improvement, and streamlined governance, integrating basic property management, new business growth, and functional services [8][11]. Group 3: Strategic Focus - The basic property service business will enhance customer satisfaction and operational efficiency through systematic construction, including a tiered service system and digital operations [9]. - The new business growth segment aims to leverage the reputation of basic property services to explore high-value diversified businesses through innovative business models and market capabilities [10]. - The "Incubation Business Segment" will empower existing independent businesses and focus on researching and incubating potential innovative businesses to explore new growth points for the group [11]. Group 4: Industry Context - The adjustments are seen as a proactive strategic upgrade in response to the national "Property Service Quality Improvement Action," emphasizing the importance of solidifying service foundations while allowing space for high-value innovative business incubation [12]. - The property management industry in China is transitioning from a phase of scale expansion to a high-quality development stage, necessitating the exploration of new growth points while solidifying basic services [12].