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Core Viewpoint - The pharmaceutical e-commerce industry is experiencing significant growth driven by policy support and consumer demand, transforming the way people purchase medications [4][6][9]. Group 1: Policy and Market Dynamics - A new regulation effective from July 1, 2025, mandates that drugs sold by designated medical insurance institutions must have a traceability code, enhancing regulatory oversight and facilitating online prescription transfers and insurance payments [6]. - The dual-channel policy allows innovative and high-value specialty drugs to be sold online, enabling platforms like JD Health and Alibaba Health to capture a significant share of external prescriptions [8]. - The increasing consumer expectations for 24-hour delivery, privacy protection, and verification of drug authenticity are being met by online platforms, making e-pharmacy a necessity rather than a choice [9]. Group 2: Competitive Landscape - The competition in the pharmaceutical e-commerce sector has shifted from price to resource and technology, with leading platforms leveraging their parent companies for traffic, brand trust, and efficient logistics [12]. - The scale advantages of major platforms allow them to serve a large user base at lower costs, creating barriers in procurement and logistics, which is squeezing the survival space for smaller players [14]. - The concentration of market power among leading platforms may enhance efficiency but poses risks of monopolistic practices that could stifle innovation [15]. Group 3: Technological Advancements - Major platforms are focusing on AI technology to evolve from mere online pharmacies to intelligent health managers, utilizing AI for personalized recommendations, prescription review, and logistics optimization [17]. Group 4: Challenges and Future Outlook - The pharmaceutical e-commerce industry faces significant challenges, including regional policy barriers, varying medical insurance directories, and reimbursement rules that complicate cross-province services [20]. - High supply chain costs, particularly for cold-chain delivery of specialty drugs, hinder market penetration in rural areas, which are crucial for improving medication accessibility [22]. - Trust issues in online prescription sales necessitate professional pharmacist guidance and data security, as any errors could damage platform reputations and the industry's credibility [24]. - Overall, the pharmaceutical e-commerce sector represents a critical step in healthcare digitization, with potential for efficient and accessible health networks as platforms focus on intelligent health services and niche markets [26].