影石刘靖康发内部信：回应“销量遇冷”不实，称遭遇舆论攻击

Core Viewpoint - The internal communication from Liu Jingkang, CEO of Insta360, highlights the challenges faced by the company following the launch of its first panoramic drone, the Yingling A1, including negative media coverage and supply chain pressures, while emphasizing strong initial sales performance in China [2][4][5]. Sales Performance - The Yingling A1 achieved over 30 million yuan in sales within 48 hours of its launch in China, indicating significant market potential against competitors' mainstream models [4][5]. - The company's average daily sales in the handheld imaging business exceeded 24 million yuan in the third quarter, showcasing the potential for growth with the new product line [5]. Competitive Landscape - The competition between DJI and Insta360 has intensified, particularly with the launch of the Yingling A1, as DJI has quickly organized research and development efforts in response [8]. - DJI's entry into the panoramic drone market could suppress Insta360's valuation due to its supply chain and cost advantages [8]. Supply Chain Challenges - Liu Jingkang noted that the company faced "exclusion" pressures from suppliers, with multiple key suppliers experiencing similar pressures around the time of the Yingling A1's launch [6]. - The company has proactively developed a secondary supply chain to mitigate risks and maintain control over its supply chain structure [6]. Market Dynamics - The intense price competition in the drone market is seen as a factor that could expand the overall market, despite the cost pressures faced by the company [7]. - The company aims to reduce costs through further research and development to provide lower price points for customers [7]. Industry Evolution - The competition between DJI and Insta360 reflects a shift in the Shenzhen hardware industry from a "single leader" model to a "multi-point competition" landscape, with both companies expanding their product lines and exploring new market segments [10].