Meta Agrees to Give EU Users More Personalized Ad Choice

Core Points - Meta has agreed to provide users in Europe with more choices regarding personalized ads, complying with the EU's Digital Markets Act (DMA) [2][3] - The new options will allow users to either consent to share all their data for fully personalized advertising or opt for less personal data sharing for a more limited advertising experience, set to be implemented in January 2026 [3] Group 1: Regulatory Compliance - The European Commission (EC) announced the agreement six months after fining Meta €200 million ($232 million) for its "consent or pay" model [2][3] - The EC emphasized the importance of providing users in the EU with full and effective choice as their right under the DMA [4] Group 2: Future Developments - The EC plans to seek feedback and evidence from Meta and other stakeholders on the impact and uptake of the new advertising model once implemented [4] - Meta acknowledged the EC's statement and highlighted the significance of personalized ads for Europe's economy [4] Group 3: Ongoing Investigations - The EC has launched an investigation into Meta's AI enhancements to WhatsApp, following concerns that new policies may hinder third-party AI providers from offering services through WhatsApp in the European Economic Area [5] - A spokesperson for WhatsApp described the claims behind the investigation as "baseless," asserting that the AI space remains competitive and users have access to various services [5]