昌平区涮肉美食节以多元融合消费场景激活“暖经济”

Core Insights - The "Changping District 2025 Hot Pot Food Festival" was launched on December 7, aiming to invigorate winter consumption in the region through a diverse activity system [1][3] Group 1: Event Overview - The food festival features nearly 30 brands, including regional favorites like Yangfang Hot Pot and well-known chains such as Haidilao and Xiaobuxiang, creating a multi-faceted consumption scene that combines food, culture, and local products [3][4] - The festival will run until January 31, 2026, and includes three themed pop-up events that connect winter tourism resources like skiing, hot springs, and fruit picking [3][4] Group 2: Consumer Engagement - Consumers can participate in a "pass card" system to collect stamps from various stalls, with opportunities to win commemorative gifts, enhancing the interactive experience [3][4] - The festival promotes local agricultural products, allowing visitors to enjoy a variety of food and cultural experiences in a single location [3][4] Group 3: Thematic Activities - The first themed event, "Hot Pot + Skiing," will take place on December 20-21 at the Jundushan Ski Resort, offering a unique culinary experience in a winter setting [4] - Subsequent events include "Hot Pot + Hot Springs" on January 10-11, 2026, and "Hot Pot + Fruit Picking" on January 24-25, 2026, showcasing the integration of food and tourism [4]