政策惠民，场景多元，五大线下活动打造江苏“双12”消费盛宴

Group 1 - The core event is the "Double 12" shopping festival in Jiangsu, running from December 5 to 20, aimed at revitalizing consumer spending through various promotional activities [1][3] - The initiative is branded as "Su New Consumption" and focuses on local products, with a series of themed markets and sales events to engage consumers [1][3] - The government is collaborating with major banks and enterprises to provide 150 million yuan in subsidies during the "Double 12" period, targeting young consumers and promoting local products [5] Group 2 - A special campaign for home appliances is set to distribute "Warm Purchase Coupons" and "Warm Subsidy Coupons," with a total of 1 billion yuan in discounts across 13 cities [5][6] - The automotive sector will see over 100 promotional events, including a "Five Advances" initiative to enhance consumer engagement and provide direct access to discounts and policy information [6] - Localized promotional activities will be organized in various cities, with a total of 40 million yuan in online consumption subsidies for collaborative events among Suzhou, Nantong, and Yancheng [7]