发现成都｜咖啡香交织烟火气，成都菜市场“长出”消费新赛道

Core Insights - The coffee shop industry in Chengdu is evolving, with over 5,000 coffee stores now present, reflecting a diversification in consumer habits and preferences [1] - Unique coffee shops like "Coffee Roasting Shop" are emerging in local markets, offering affordable prices and a relaxed atmosphere, thereby changing the way coffee is integrated into daily life [1] Industry Trends - The rise of coffee shops in traditional markets indicates a new consumer trend where coffee is becoming part of everyday routines, rather than just a luxury item [5][6] - The integration of coffee shops into local markets allows for a broader customer base, including early morning shoppers and young professionals seeking value [5][6] Business Model - "Coffee Roasting Shop" operates with a simple setup, focusing on fresh coffee beans and transparent pricing, which appeals to a diverse clientele [2][4] - The shop's daily operations align with market hours, facilitating a seamless experience for customers who incorporate coffee into their shopping routines [6] Consumer Behavior - Customers show a willingness to embrace new coffee experiences in a casual setting, reflecting a cultural acceptance of coffee as an everyday beverage [6] - The demographic of coffee drinkers is expanding, with a mix of local residents, young professionals, and coffee enthusiasts frequenting these market-based shops [5][6] Market Environment - The presence of coffee shops in traditional markets is not an isolated phenomenon; similar establishments are emerging across Chengdu, indicating a shift towards more accessible coffee experiences [6][13] - The coexistence of traditional and modern businesses in these areas creates a vibrant atmosphere, enhancing the appeal of local markets [13]